AcquireAnalytics
Our Unique Ability to Measure the Multi-Channel
Effect of Email and Online Advertising Scientifically
Proves ROI
Opens and Clicks are indicators, but generally poor
ones. AcquireAnalytics provides you with online reports
of your campaigns with emails deployed, delivered, opened,
clicked, etc. But that’s only the tip of the iceberg.
What really counts is what happens with customer acquisition
and sales. That’s what we measure; and we do it
scientifically.
With Our Match-Back Analysis
You Will Know Precisely What The Acquire Marketing Impact
Really Is!
AcquireAnalytics Matches Emailed File to Customer
File
Your online and offline sales data is analyzed against
the emailed group and a matched control group to show
incremental impact.
Scientifically Proven ROI Justifies
National Rollout
AcquireLocal delivered over $11 for each dollar
spent.
(Minimal testing cost justified rollout to hundreds
of stores)
Objective: Utilize the frequency and
targeting of the AcquireLocal program to determine if
sales could be obtained cost efficiently with email.
Goals: Understand precisely the effects
of email and determine the ROI and Acquisition costs
plus the incremental effect on the business.
Program
Frequency: Every 2 weeks
Offers and Creative: Provided by client
Tracking and Measurement:
Marketed to population (100,000)
Control group (100,000)
Random selects from the universe
Our measurement alone may be worth the price
of an email test...
or maybe you would like us to analyze the impact of
your banner ads?
See
More Case Studies
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