AcquireTrigger
We identify your hottest online prospects
and convert them into customers
Who are your hottest prospects? Your web visitors.
They know your brand, are interested in your products,
but they are also shopping the competition. They are
on your website, but you don’t know them. We do;
they are on our list. These people are almost ready
to buy. Give them one more reason to buy from you...either
online or at the store.
Re-market to your shopping cart and website
abandons.
Reingage with lost online prospects through email, direct
mail and even outbound telephone. You can offer further
details, provide a buy-now promotion such as Free Shipping,
or encourage the online user to go to the store or contact
you offline.
How it works:
AcquireTrigger is an online behavior-enabled marketing
solution that identifies your online shoppers and intelligently
matches them to our fully permissioned marketing database.
With our partner, ClearSight Interactive, we collect
anonymous visitor web log data, analyze it, and match
qualified prospects to our permissioned database (Privacy
Policy). Upon identifying one of our qualified shoppers
(about 20% match rate), AcquireTrigger initiates a permissioned
email campaign using your creative and best offers to
our CAN-SPAM compliant email
list. If you are already emailing your known shoppers
and former customers using web analytics like Coremetrics
or Omniture and your CRM email platform, we work the
same way. We just match the 80% of web visitors you
don't know to our database rather than your house file,
use our permission, and deploy using our email platform.
Plus, we can also provide postal addresses and phone
numbers for offline marketing.
Advertisers can trigger emails within moments of a
behavioral action being determined or blast emails on
time-delayed basis.
AcquireTrigger is designed to target your hottest
prospects — people who ALMOST purchased.
Specific online behaviors that can targeted using AcquireTrigger
include:
- Engaged website visits based on page views or time
spent on the website
- Specific product or department page views
- Repeat visits to you website within a specified
time
- Shopping cart or checkout abandonment
- Lead from abandonment
Drive your response rates even higher by integrating
direct mail into your program!
Our database contains postal addresses and email addresses.
That means you can coordinate mail and email communications
into one integrated program. Many people comparison
shop but still often need printed information before
making a purchase. Follow-up with direct mail, and after
checking the DNC list, you can even call them.
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