Permission is better than asking forgiveness.
There are many email lists on the market, some of questionable
source and quality. Make sure you have a legal, CAN-Spam
compliant list. Provide both robust notice and easy
opt-out processes on your websites and in all emails.
Honor all opt-out requests and make sure your email
service provider has the ability to suppress your opt-out
list, provide robust notice and can automate opt-outs
during your campaign.
100% CAN-SPAM compliant and then some.
We go above and beyond what CAN-SPAM requires. We only
use our fully-permissioned CAN-Spam compliant list to
help you maintain compliance with state and national
We have taken one of the most conservative and consumer-friendly
approaches towards targeting data collection within
Our data is registration- and survey-derived with the
for customers to view and understand the use of their
information. Every record in our file has the opt-in
date and source. We actually process millions of records
monthly to update our files. We cross-check names and
allow only emails with valid postal addresses —
not P.O. boxes or unmailable addresses. We both flag
an unsubscribe email as well as remove consumers at
the individual level within our database to ensure ongoing
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