Our
Marketing Database and Email Lists
Target Over 100 MM+ Individual Consumers
with Email and Postal Addresses
Fully permissioned and up-to-date, everyone in our
email database is directly traceable to date and place
of opt-in including multiple third party opt-in sources:
ISPs, ecommerce Sites, Job Boards, Co-Registration Sites,
Automotive, Catalog, Retail, Consumer Value Clubs, Entertainment
Ticketing, Electronics and Hi-Tech, Financial, Hospitality,
Job Seekers, SOHO, Sweepstakes, Publishing, Technology,
Telecommunications updated weekly and monthly using
proprietary quality filters and rigorous compilation
methodologies.
Demographic and geographic selects
for precise targeting at the lowest cost.
- Geographic Selects include National,
State, DMA, SCF, Zip Code.
- Proximity Selects (longitude &
latitude based) targeting a radius around a specific
location.
- Demographic Selects allow you to
target specific audiences within your markets by Gender,
Age, Income, Home Owner/Renter, Home Value, Single/Multi-family,
Marital Status, Presence of Children, Education, Race,
and Credit Worthiness.
- Other List Options can facilitate
even more precise targeting. Third party demographic,
lifestyle and transaction data overlays and modeling
are available, although they might cost more.
Getting Your List Counts
Simply define your target market and contact a sales
or account manager. While we can provide self-service
counts online, we have found it much easier and much
more accurate to have one of our specialists do it for
you. Whether it’s for counts of homeowners within
a 5-mile radius of your location or multivariate market
segmentation for many stores across the county, just
contact us.
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You’ll
be Surprised How Little Email Costs
You pay only for delivered emails up to the contracted
amount. The cost of your email list is included
in your total email campaign cost quoted typically
as a cost per thousand or cost per email. Email
quantity and the frequency of repeat emails to the
same individuals are factors in determining your
costs. Postal addresses are also available for an
additional charge dependent on usage. Names with
postal address are sent to your lettershop for mailing.
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FREE Re-Permissioning and Testing Your List
Prior to launching your email campaign, we re-confirm
permission and deliverability by sending an advance
email notice allowing anyone on our list the opportunity
to opt out from receiving your campaign. The opt-outs
are typically a fraction of one percent, but this extra
effort assures deliverability and minimizes any potential
complaints of unwanted email. This advance email is
sent at no charge to our clients.
Suppressing Your Opt-Out Lists
To stay CAN-Spam compliant, you need to provide a list
of any opt-out people who have contacted you. We will
suppress them from your email campaign along with anyone
who opts-out from any of the emails we send for you.
Suppressing Your Current Customers
Some clients want their email campaigns to focus entirely
on new customer acquisition. Simply supply your formatted
customer list (name and postal address) or a list of
email addresses and they will be scrubbed from your
email list prior to deployment. However, if you do not
have a large customer database or simply want to include
former customers in the promotion, you can do that.
Your initial customer suppression list can be compared
to your new customer list at the end of the campaign
as part of our match-back analysis as well as to determine
your market penetration.
Email Deployment
Our email list is a controlled asset and not sent to
clients or third parties. We deploy all emails using
our own servers, not an outside third party service.
We work closely with ISPs and the email industry to
assure high delivery rates and to address the occasional
delivery issue usually resulting from everything else
going on across the Internet. If there is a delivery
problem, we fix it and redeploy at no cost to our clients.
Clients pay for delivered email, not sent emails. |
