Effective October 06, 2009
Acquire Marketing Services ("we" or "us")
is an interactive advertising and data company. We offer
e-mail acquisition, customer management and data enhancement
services that enable our clients to enhance their online
and offline advertising programs. Acquire Marketing
Services solutions are available through a partner network
of online and direct marketing services companies.
how our services ("Services") process information
on behalf of the online advertisers, website owners,
data partners and other businesses that use our Services
(our "Clients"). If you have any questions
us at firstname.lastname@example.org.
What information does our Service compile?
We operate a database platform of email addresses (the
“Platform”) that we obtain from our data
partners. We take steps to ensure that our data partners
collect this information in compliance with applicable
privacy law. The Platform contains the following information:
Personally Identifiable Information ("PII").
PII is any information that can be used to identify
or locate a particular person or entity. The Platform
contains consumer names, postal addresses, email address,
and phone numbers. We often augment the Platform with
additional PII from other Data partners, such as fax
Non-Personally Identifiable Information ("Non-PII").
Non-PII is information that may not be used to identify
or locate a particular person or entity. The Platform
contains the following Non-PII: IP address, the date
and time someone provided his information to one of
our customers, and demographic information such as age
range or gender.
What do you do with the information complied
in the Platform?
We use this information to help our clients enhance
their direct mail, email and online marketing and advertising
campaigns. Our clients use the information to better
understand consumer behavior and to tailor advertising
messages to individual consumer interests. For example:
Email Appends – We enable our Clients,
which include your favorite retailers and catalog companies,
to append email addresses onto their existing customer
and prospective customer records so that they may send
you a marketing email to compliment the catalogs that
they may already send to you. Prior to providing your
email address to our clients, the Platform will send
you an email to ask your permission.
Data Enhancement – Similarly, we enable
our Clients to add additional PII and Non-PII to their
customer and prospective customer records.
small text files that contain a string of alphanumeric
understand whether you’ve opened an email deployed
to enable our Clients to tailor online ads to your preferences.
You can remove cookies by following directions provided
in your Internet browser’s “help”
file. For more information about cookies please visit
Our Technology also uses web beacons (also known as
pixels and/or clear GIFs), to help understand the websites
you visit and the searches you conduct while online.:
1) the pages that our users visit on affiliate and/or
partner websites; and 2) user opens of, and clicks on,
our targeted email advertising. We reserve the right
to employ user source information, including applicable
category and interest(s), for the marketing of targeted
e-mail messages. This source information may be shared
with our third party marketing partners.
Controlling the use of your information
Opting out from targeted advertising
If you'd like to opt-out from having your information
used by us to tailor your online advertisements, emails
and postal mail, we offer an online opt-out form. You
may reach that form by clicking here. When you complete
the form, your information will be suppressed from the
database. Your opt-out request will be processed in
Unsubscribing/Opting out from Emails
All email communications sent by Acquire Marketing Services
have clear instructions on how to unsubscribe from future
communications. This can be accomplished in several
ways including clicking on the unsubscribe link within
an email or replying to the email indicating you no
longer wish to receive communications.
Information Relating to Children
Our products and services are designed for those 18
years of age and older. We do not knowingly collect
PII from anyone under the age of 13. If we are made
aware that we have received PII from someone under 13,
we will use reasonable efforts to remove that information
from our records.
Disclosure of Information to Third Parties
We share PII and Non-PII with our Clients as described
above. We may also share your PII with trusted third
party contractors who provide services for us. These
third party contractors are prohibited from using the
information we provide for purposes other than performing
services for us.
We may disclose your information to third parties when
we reasonably believe we are obligated to do so by law,
and in order to investigate, prevent, or take action
regarding suspected or actual prohibited activities,
including but not limited to, fraud and situations involving
potential threats to the physical safety of any person.
Finally, we may transfer information, including any
PII, to a successor entity in connection with a corporate
merger, consolidation, sale of assets, bankruptcy, or
other corporate change.
The security of your information is important to us,
including but not limited to the PII collected via the
Website. We have implemented reasonable security measures
to protect the information in our care, both during
transmission and once we receive it. This includes,
but is not limited to the use of firewalls and encryption.
No method of transmission over the Internet, or method
of electronic storage, is 100% secure, however. Therefore,
while we strive to use commercially acceptable means
to protect your information, we cannot guarantee its
any material or substantive changes to our privacy practices,
we will post a clear and conspicuous notice of those
For questions or concerns relating to privacy, please
send us an email at email@example.com
Alternatively, you may contact us at the address below.
Acquire Marketing Services, Inc.
1065 East Hillsdale Boulevard, Suite 310
Foster City, CA 94404